Monthly Archives: February 2015

Why Google values fresh unique content

Posted by Charlotte Moazami
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In order to create a successful website it’s a good idea to check out and follow Google’s guidelines. One of the things that makes Google very happy – and your site popular – is unique and fresh content. Back in 2003, Google created a search algorithm that ranked websites based on the ‘freshness’ of the .. Read more

Adapting content for mobile, tablet and desktop

Posted by Niamh Kelly
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In 2014, research in the United States showed that the majority of Internet traffic came from desktop users*. Content was completely accessible on a desktop and a user may typically take more time to read and browse websites. As such, websites with a lot of text, large navigation menus are more easily navigated by the .. Read more

How to make your content stand out

Posted by Charlotte Moazami
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People are digesting content every day and it can sometimes be overwhelming trying to compete for readers attention. Whilst your content might be unique and original, if you don’t have a good content strategy in place, your content could get lost amongst all the other information out there. So here are a few simple tips .. Read more

How to construct an argument

Posted by Chloe Barker
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Written by Hilary Davies In these days of the instant soundbite, the flood of opinions from all quarters which surrounds us from various social media channels, how do we recognise a genuinely good argument? And, even more importantly, how do we construct one? Because the ability to do so is still, and always will be, .. Read more