Monthly Archives: March 2015

Top campaigns to learn from

Posted by Charlotte Moazami
social social

There is no two ways about it; there is a lot of digital content that has flopped. This week we take a look at campaigns that have surfaced recently showing digital marketing at its best. Salvation Army #TheDress campaign Twitter went into melt down over #TheDress at the end of February which saw the world .. Read more

The Internet and memory

Posted by Niamh Kelly
social social

According to Wikipedia, involuntary memory is defined as ‘a subcomponent of memory that occurs when cues encountered in everyday life evoke recollections of the past without conscious effort’.1 In the years before the popularity of the Internet, it seems we made much greater use of our involuntary memory, and our ability to retain information came .. Read more

The personal touch

Posted by Charlotte Moazami
social social

When browsing online, Google automatically personalises the websites we see, based on our previous searches, location, interests and demographic. Google, isn’t the only site that does this though, many websites we view collect information and store it in order to create a better experience for us and also retain information about the information we may .. Read more

How is social media affecting our lives?

Posted by Niamh Kelly
social social

As social media sites continue to grow in popularity, we are all more connected than ever before. Indeed vast amounts of people live a substantial amount of their social life online and create a social media presence for themselves through sites like Facebook, Twitter and LinkedIn.* Research conducted in 2013 highlighted that a total of .. Read more