Monthly Archives: April 2015

April’s top campaigns

Posted by Charlotte Moazami
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Last month we started a new series where we bring you the month’s latest campaigns we believe are the most innovative and thought-provoking. April has been a great month for digital creativity with many brands getting involved with April Fools Day, which managed to entertain quite a few people. Pranks aside, the following two campaigns .. Read more

Should video content be part of your marketing strategy?

Posted by Charlotte Moazami
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Due to smartphones and tablets advanced technology, video content has never been so popular. We are now able to view video more easily and even live stream content to watch the current football game or news, right there in our hand. However, it is not only the entertainment and news industry, which has benefited from .. Read more

Is long copy slowly dying out?

Posted by Chloe Barker
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How long should your content ideally be? This post, for example, is 380 words long (or should be) but some of the topics featured could potentially cover double that. With the risk of losing your reader an ever-present concern, is the art of long copy close to becoming extinct? In a world where Twitter rules .. Read more

The future of the professional photographer?

Posted by Charlotte Moazami
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“The best professional photographers are self-taught” – Sam Barker  I asked award-winning photographer Sam Barker about his thoughts on how everyone can call themselves a photographer these days, with the majority of people owning a smartphone. You only need to search YouTube for ‘creating professional images’ in order to be inundated with guidelines and tools .. Read more

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