Monthly Archives: May 2015

May’s Top Campaigns

Posted by Charlotte Moazami
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This month, we’re back with more groundbreaking campaigns. As mentioned before video content is catching our attention with more digital campaigns, so it’s no surprise that more companies are using YouTube to get their message across. #LookingForYou Battersea dogs and cats home – possibly the most famous animal shelter in the UK – Battersea dogs .. Read more

Are Facebook Instant Articles a natural evolution?

Posted by Charlotte Moazami
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Facebook has been toying with the idea of bringing publishers and social media together, in a flawless way. This is what our recent article spells out here. Since last Wednesday, Facebook has launched Instant Articles, which allows publishers to directly create content within the Facebook app. The purpose of which is quite obvious, to abolish .. Read more

What is ‘Femvertising’?

Posted by Chloe Barker
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There’s a new advertising term spinning around that you’ve probably heard; – it’s ‘femvertising’ and whether you love or hate it, it applies to the way 52% of the population are currently being targeted by the marketing industry. It also refers to the kind of campaigns promoting real women and challenging gender stereotypes that are .. Read more

Facebook as a news channel

Posted by Niamh Kelly
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According to Mark Zuckerberg, the average user spends 42 minutes a day on Facebook, with about one in every five minutes spent on a smartphone being attribu to Facebook usage (1). The site drives a quarter of all Internet traffic (2), holds an audience of over a billion active users (3), and dominates advertising revenue .. Read more