Monthly Archives: June 2015

Escalate to LinkedIn Elevate

Posted by Matilda Littler
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LinkedIn is a social platform home to 350 million users (1), designed for businesses, employees and new jobs. LinkedIn has created a new app, designed to increase views and networks. The idea is that users schedule posts (similar to HootSuite), and sharing links across an array of social media platforms and channels. Introducing LinkedIn Elevate, .. Read more

5 steps to creating compelling content

Posted by Matilda Littler
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Last year The Content Marketing Institute conducted a survey to determine how business to business marketers feel when it comes to their content marketing efforts, 86% of respondents said they use content marketing (1). With intense widespread competition it’s vital for your organisation to stand out from all other competitors. The following 5 steps have .. Read more

5 signs something is wrong with your site

Posted by Niamh Kelly
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Written by Rod Powell For many companies the challenge is to create an engaging website from vast amounts of densely written content with little or no imagery. Now, as mobile devices get smaller and more portable so content stakeholders are under pressure to rethink their site that before was built for desktop. 1. You can’t .. Read more

Google Adwords or Facebook Ads?

Posted by Niamh Kelly
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For anyone thinking about online advertising for the first time, Google Adwords is possibly the most obvious platform that springs to mind. Google owns about a third of all online ad revenue (1) and advertising accounts for about 95% of the company’s total earnings, generating nearly $39b in 2013 (2). However, over the past years .. Read more