Monthly Archives: July 2015

The importance of integrating your content

Posted by Cassandra Blazquez
social social

Ever since traditional marketing such as Direct Marketing, Public Relations and Advertising hooked-up with Social Media that operates across channels such as Facebook, Twitter, You Tube and Instagram – it has become essential to incorporate companies strategies across all marketing sectors. This means that if the company deploys Social Media Marketing in isolation of every .. Read more

Why convert to inbound marketing?

Posted by Charlotte Moazami
social social

Traditionally, marketing involves methods such as cold calling and TV commercials to gain customers however, these techniques are no longer working. Customers do not respond well to intrusive advertisements and pushy sales reps, with ad blockers and caller IDs it is harder for these methods to even work. Buyers habits have changed, just ask yourself .. Read more

The growth of Content Strategy

Posted by Chloe Barker
social social

The term “Content Strategy” was first coined in 1997 (1) and has experienced exponential growth during the past decade with big companies like Disney employing Content Strategy teams for years. It’s only during the past two years that the larger user experience (UX) community started paying closer attention to Content Strategy. In 2008, not a .. Read more

Does blogging still matter?

Posted by Charlotte Moazami
social social

There is a debate about whether blogging is just lazy copywriting and no longer relevant in today’s marketing industry. Certain critics think that creating a company blog is not worth investing in, that it is something, which will eventually go away, and that Facebook and Twitter will take over, with the consumer voice. Whilst these .. Read more