Monthly Archives: August 2015

How to choose your Social Media Channel

Posted by Cassandra Blazquez
social social

Most companies want a presence on all Social Media Channels and to ensure their online marketing is intact. Indeed, it’s a great way to get instant feedback from your audience. There are a variety of channels with different features and a variety of purposes. Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+, for example, give users and .. Read more

Content Strategy and keywords

Posted by Cassandra Blazquez
social social

People type their innermost thoughts into Google (1). This is why it’s essential to do some keyword research when creating your company’s Content Strategy. In order to be visible on Google’s top results page your content must include the most used words by your target audience. So, when it comes to reaching out to your .. Read more

The Content Calendar – your company’s roadmap

Posted by Cassandra Blazquez
social social

The Content Calendar is your company’s roadmap. It illustrates where the company’s communication strategy intends on going and how it plans on getting there. It’s an Editorial Plan, where all the content that the company wants to post on different channels is scheduled per month. The Content Calendar is carefully created according to the organisation’s .. Read more