1 in 4 people actively use social media. Granted it can sometimes feel like a playground of cat memes, failed videos, and a Game of Thrones quizzes but 59% of UK Twitter account holders use it to follow brands. Pretty much everywhere you look there is a hashtag or username to follow – even on TV programmes. So, does your business need a social media presence?
- Face for the company – by joining social media you are instantly adding a human touch to your brand and creating a recognisable identity – people can see who you are and what you’re all about. If you are a new company, it also makes potential customers feel you are legitimate and real.
- Improve customer service – the beauty of social media is being able to directly contact a brand without the annoyance of automated replies, or hours on the phone. Avoid an online PR disaster by promptly responding to negative feedback effectively. Followers will see that you handled the situation well, and end up giving you a glowing reputation.
- Relationship building – in order to have a community that remain loyal, you need to create relationships not just plug your company. Customers are more likely to stay loyal if you are effectively engaged with them. Also you can network with key people within the same industry.
- Listening –social media is a great tool to get to know your audiences’ needs, sit back and observe what people are saying about your company. It’s also a great tool to watch your competitors and alter your approach, if needed.
- Brand awareness – one of the most cost effective marketing techniques is social media, especially if you want to get yourself noticed, all you need to do is tailor your content to suit the different platforms. Don’t forget to include links to your website. Be consistent yet appropriate, 20 self-promotional links every day is going to irritate people. Find a nice balance by getting to know when your audience is most likely to be online.