In order to create a successful website it’s a good idea to check out and follow Google’s guidelines. One of the things that makes Google very happy – and your site popular – is unique and fresh content. Back in 2003, Google created a search algorithm that ranked websites based on the ‘freshness’ of the .. Read more
In 2014, research in the United States showed that the majority of Internet traffic came from desktop users*. Content was completely accessible on a desktop and a user may typically take more time to read and browse websites. As such, websites with a lot of text, large navigation menus are more easily navigated by the .. Read more
People are digesting content every day and it can sometimes be overwhelming trying to compete for readers attention. Whilst your content might be unique and original, if you don’t have a good content strategy in place, your content could get lost amongst all the other information out there. So here are a few simple tips .. Read more
Written by Hilary Davies In these days of the instant soundbite, the flood of opinions from all quarters which surrounds us from various social media channels, how do we recognise a genuinely good argument? And, even more importantly, how do we construct one? Because the ability to do so is still, and always will be, .. Read more