Stories

Does digital affect the way we read?

Posted by Cassandra Blazquez
social social

Have you ever researched your audience’s reading behaviour? Do you know what they will be interested in reading? For how long, for example, are they willing to engage with your content? Is digital slowly affecting users’ patience? Keywords Ziming Lu, Professor at San Jose State University (California), researched readers’ online behaviour. His study, ‘Reading behavior .. Read more

6 steps to engage your audience

Posted by Cassandra Blazquez
social social

  1. Participate Google Alerts, Hootsuite, Facebook and LinkedIn are some of the online platforms which help you get a better picture of when your audience is online, what they like and who they interact with. Obviously your company needs an active presence on those channels. Social Media users can see when a company is .. Read more

Struggling to manage your Social Media Channels?

Posted by Cassandra Blazquez
social social

Running your company’s communication on multiple channels requires organisation and consistency. Once you have decided which Social Media Channels are right for your company and have researched your audience’s online habits, the next step is to start implementing your Content Strategy. Posts need to be scheduled and specified to the very last detail, including time, .. Read more

How to choose your Social Media Channel

Posted by Cassandra Blazquez
social social

Most companies want a presence on all Social Media Channels and to ensure their online marketing is intact. Indeed, it’s a great way to get instant feedback from your audience. There are a variety of channels with different features and a variety of purposes. Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+, for example, give users and .. Read more