Stories

Content Strategy and keywords

Posted by Cassandra Blazquez
social social

People type their innermost thoughts into Google (1). This is why it’s essential to do some keyword research when creating your company’s Content Strategy. In order to be visible on Google’s top results page your content must include the most used words by your target audience. So, when it comes to reaching out to your .. Read more

The Content Calendar – your company’s roadmap

Posted by Cassandra Blazquez
social social

The Content Calendar is your company’s roadmap. It illustrates where the company’s communication strategy intends on going and how it plans on getting there. It’s an Editorial Plan, where all the content that the company wants to post on different channels is scheduled per month. The Content Calendar is carefully created according to the organisation’s .. Read more

The importance of integrating your content

Posted by Cassandra Blazquez
social social

Ever since traditional marketing such as Direct Marketing, Public Relations and Advertising hooked-up with Social Media that operates across channels such as Facebook, Twitter, You Tube and Instagram – it has become essential to incorporate companies strategies across all marketing sectors. This means that if the company deploys Social Media Marketing in isolation of every .. Read more

Why convert to inbound marketing?

Posted by Charlotte Moazami
social social

Traditionally, marketing involves methods such as cold calling and TV commercials to gain customers however, these techniques are no longer working. Customers do not respond well to intrusive advertisements and pushy sales reps, with ad blockers and caller IDs it is harder for these methods to even work. Buyers habits have changed, just ask yourself .. Read more