Stories

The growth of Content Strategy

Posted by Chloe Barker
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The term “Content Strategy” was first coined in 1997 (1) and has experienced exponential growth during the past decade with big companies like Disney employing Content Strategy teams for years. It’s only during the past two years that the larger user experience (UX) community started paying closer attention to Content Strategy. In 2008, not a .. Read more

Does blogging still matter?

Posted by Charlotte Moazami
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There is a debate about whether blogging is just lazy copywriting and no longer relevant in today’s marketing industry. Certain critics think that creating a company blog is not worth investing in, that it is something, which will eventually go away, and that Facebook and Twitter will take over, with the consumer voice. Whilst these .. Read more

Escalate to LinkedIn Elevate

Posted by Matilda Littler
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LinkedIn is a social platform home to 350 million users (1), designed for businesses, employees and new jobs. LinkedIn has created a new app, designed to increase views and networks. The idea is that users schedule posts (similar to HootSuite), and sharing links across an array of social media platforms and channels. Introducing LinkedIn Elevate, .. Read more

5 steps to creating compelling content

Posted by Matilda Littler
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Last year The Content Marketing Institute conducted a survey to determine how business to business marketers feel when it comes to their content marketing efforts, 86% of respondents said they use content marketing (1). With intense widespread competition it’s vital for your organisation to stand out from all other competitors. The following 5 steps have .. Read more